Imane Kassab

Digital Procurement Consultant, ProcureTech

A background in supply chain and digital business management, current focus on the Digital Procurement Consultancy field @ ProcureTech.
AI-guided category strategy creation for holistic decision-making a tangible business impact Cirtuo is the pioneer in digital category management and strategy creation. Based on the original consulting blueprint for category management and refined in countless client workshops, Cirtuo distills the insights from hundreds of category strategies across global and local procurement organizations and spend categories into one digital consultant: Cirtuo Guided Strategy Creation™. Cirtuo's systematic and standardized framework for category management combined with access to real-time market intelligence and AI-powered recommendations enables Procurement to better translate business requirements and supply market realities into holistic category strategies. By guiding category managers with interview-style questions from demand analysis to strategy creation, Cirtuo empowers faster and more robust decisions that help Procurement mitigate risks, increase efficiency, and unlock hidden savings.     Capabilities Cirtuo Guided Strategy Creation™ is a strategic procurement software that helps you navigate the complexity of modern Procurement across category strategies, supplier management, and performance tracking. With our unique approach to guiding category managers through an interview-like process, we ensure all aspects of managing spend categories strategically are covered.  Key elements of the process include Spend Analysis, Stakeholder Mapping, Business Requirements, Cost Drivers, Kraljic Matrix, Five Forces, SWOT, Sustainability, and Risk Management. Based on the provided inputs, our AI recommendation engine recommends value levers that are strategically aligned with your business objectives.   Key Solutions: Category Strategies Cirtuo Guided Strategy Creation connects procurement with the business. Capture your organization's business requirements, capture market data and intelligence, and identify the value levers that align procurement strategies with business objectives.                                                                                                       Supplier Management Supplier management software that transforms your procurement functions. From supplier tiering to performance management, Cirtuo Guided Supplier Strategy makes suppliers central to managing categories strategically. Initiative Management & Value Tracking Cirtuo makes category strategies actionable. With powerful initiative management & value tracking capabilities, we support the translation of category strategies into actionable initiatives. Define tasks, assign clear roles & responsibilities, and track the delivered savings.       Product       Customer References “Cirtuo has helped to mature our Category Strategy methodology while delivering significant productivity improvements. The AI helped eliminate human error, inconsistency, and biasness, which generated actionable insights and objective strategies. It has also enabled more rapid onboarding of new Walmart Associates through knowledge preservation of existing categories managed by other sourcing professionals. We are more able to confidently present robust and consistent category strategies across all our categories in each market.” “Building upon a 12-year track record of delivering category management workshops and distilling those learnings and best practices into Guided Strategy Creation, our procurement teams deliver more structured and targeted conversations to drive insight and capture the responses of their strategies clearly and concisely.” “Our ecosystem starts with a process and solving process pain points by using Cirtuo’s solution, and I market the solution internally as a Salesforce for procurement. We’re using Cirtuo to unite BT Sourced’s procurement teams with a single, shared, historical view of supplier information and create high-value category strategies that improve our bottom line.” Travis Johnson, Senior Director, International Procurement & Technology Enablement, Walmart Gary Froehlich, Director, Procurement COE, Molson Coors Cyril Pourrat, Founder, CEO & Chairman of the Board, BT Sourced   Selected Customers    
Lance Younger

CEO, ProcureTech

Lance is the CEO and Founder of ProcureTech, a digital platform focused on building the digital future of procurement. ProcureTech delivers digital procurement transformation through StrategyLAB, SCOUT, ACCELERATOR and GARAGE programmes, and is also home to the ProcureTech100, the definitive 100 pioneering digital procurement solutions, ProcureTechSOURCE and the Procuretech Founders Circle. He has led transformational business change, helping business leaders accelerate EBIT growth and Total Shareholder Value through procurement transformation, enterprise cost reduction, sustainable procurement, supplier management and digital procurement. Lance has worked across industry with high growth and FTSE 250 companies like Goldman Sachs, GSK, Vodafone, Roche, Jaguar Land Rover, Nokia, Jewson, Dyson, BAT, HSBC, Nissan, Tata Steel and NatWest. He is passionate about creating and growing high performing businesses which has included EY, Ariba (EMEA MD), Goldman Sachs (Global CPO & VMO, EMEA Services CFO & GM), Vervel (CEO), Supplybase (CEO), Deloitte (Partner) and Inverto/BCG (MD). Lance has led the growth of those teams, their clients and their suppliers to consistently exceed objectives and delivery against key metrics. Lance also champions entrepreneurs and social impact through advisory roles with the GreenTech Alliance, the Sustainable Procurement Pledge, the Prince’s Trust Business Launch Group for young people, and as a founder of Procure4Peace.org.